Only the mediocre are always at their best.
- Jean Giraudoux.


KARLIN+PIMSLER, INC. is an advertising creative boutique that specializes in direct response TV commercials (DRTV). We are famous for developing transformational advertising, which has been defined as creating brand dominance in a category while simultaneously generating profitable, prolific and measurable results.

Karlin+Pimsler was started in 1995 by Mal Karlin and Steve Pimsler when they won the British Airways direct marketing creative account for North America. Mal and Steve are award-winning creative directors with extensive experience in the worlds of general advertising and direct marketing.

They've worked in DRTV for the biggest advertising agencies in the world, creating successful, category-busting DRTV campaigns for financial services, travel, pharmaceuticals, nutraceuticals, insurance, Medicare products and services, entertainment and telecommunications.

Another big advantage for clients is the service you receive. You meet with Mal and Steve at the beginning. After you award them the job, you meet with them again. And again. They come up with the ideas, they write the scripts.

Call Mal, you'll speak to Mal. Call Steve, you'll speak to Steve. Call Mal and Steve and you get a level of quality and fast service you'll be hard pressed to find anywhere else or from anyone else. We are the lead team on your project. Whether it's a visual or a word, it comes from Mal and Steve.

But enough about us; check out our commercial.