THE FIRST 9 SECONDS

If you're not getting the attention of your TV viewer in the first 9 seconds you lost them for the next 51 seconds. That means you lost the sale. Watch this video showing the "First 9 Seconds" of some of Karlin+Pimsler's recent commercials. See how we grab viewer attention, create a need and desire and therefor a move to take action in the first few seconds of the commercial.